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Case Study

Case Study: How 2 Degrees North Generated 165 Qualified Leads in 7 Days with ColdDMsPro

2 Degrees North, a digital marketing agency, was struggling to find consistent leads. Their content marketing was generating traffic but few qualified prospects. Here's how they turned things around with ColdDMs Pro.

The Challenge

Before ColdDMs Pro, 2 Degrees North faced several obstacles:

  • Inconsistent lead flow month to month
  • High cost per acquisition from paid ads
  • Content marketing generated awareness but few sales conversations
  • Manual outreach was time-consuming and limited in scale

    • The Solution

    They implemented ColdDMs Pro with a focused strategy:

    Week 1 Setup:

  • Created ideal customer avatar (businesses doing $500K-$5M revenue)
  • Built targeted lead lists using Instagram's search features
  • Crafted personalized opening messages
  • Set up 3 accounts for outreach

    • The Outreach Strategy:

  • 150 DMs per day across all accounts
  • Messages focused on a free marketing audit offer
  • Quick response time (under 30 minutes during business hours)
  • Systematic follow-up sequence for non-responders

    • The Results

    After just 7 days:

  • 1,050 DMs sent across the week
  • 165 qualified responses (15.7% response rate)
  • 47 calls booked (28.5% of responses)
  • 12 proposals sent
  • 4 new clients closed ($48,000 in new revenue)

    • The ROI Breakdown

  • ColdDMs Pro subscription: $55/month
  • Time investment: ~2 hours/day
  • Revenue generated: $48,000
  • ROI: 87,173%

    • Key Takeaways

    1. Targeting matters more than volume

    2 Degrees North didn't try to reach everyone. They focused specifically on businesses in their ideal revenue range.

    2. The offer needs to be compelling

    A free marketing audit with genuine value got much higher response rates than a generic intro message.

    3. Speed wins

    Responding within 30 minutes while the prospect was still thinking about them dramatically improved conversion rates.

    4. Follow-up is essential

    40% of their booked calls came from follow-up messages, not initial outreach.

    What They Said

    "ColdDMs Pro completely transformed our lead generation. We went from hoping for inbound leads to having a predictable pipeline of qualified prospects every single week. The ROI is insane." - Founder, 2 Degrees North

    Ready to replicate these results? Start your free trial of ColdDMs Pro today.

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